As Featured In:
LA Weekly
John Sotter’s Relentless Pursuit for a Safer America
Leading Safety Direct America while helping advance the mission of the American Floor Safety Alliance (AFSA), Sotter has become a persistent advocate for safer walking surfaces. His work spans testing, education, research, and standards development, all tied together by a conviction that preventable injuries deserve far greater attention than they currently receive, especially with an aging America
LA Weekly
America’s Aging Population Is Sitting on a Slip-and-Fall Time Bomb, Alerts Floor Safety Expert John Sotter
America’s assisted living industry is at the helm of a demographic shift unlike any other, driven by the Silver Tsunami. By 2030, all baby boomers will be moving deeper into retirement age, while adults over 65 already account for more than 58 million Americans. Within that surge emerges a mounting concern that floor safety advocate John Sotter believes many assisted living facilities continue to underestimate, and that is the rising slip and fall crisis among older adults.
International Business Times
The Floor Beneath Your Feet Has Been Compromised, and Paid Expertise Holds the Blame
Learn how the ASTM has decided to protect insurance companies by not publishing test methods that will prevent slip and fall injuries, but only finding “peculiar ways” of defending instruments that lack precision to help win lawsuits at any cost. The AFSA is publishing science-backed slip test methods to help prevent slips before they happen.
International Business Times
John Sotter Highlights America’s Floor Problem, Striving to Redefine the Country’s Floor Safety Standards
Learn how the AFSA is striving to reduce slip and fall injuries using international slip resistance pendulum-based testing methods. The American tile industry and the American full-time “expert” witness industry has created a slip and fall injury “gold rush”, mainly protecting insurance companies from paying out on legitimate injury claims. The AFSA aims to stop the slip and fall injury epidemic.
CEO Monthly
Engineering Safer Surfaces: How Safety Direct America Is Redefining Slip Prevention
Learn how data-driven testing and real-world analysis are improving floor safety and reducing slip risks. There is science, and there are unreliable tests only used in America – designed to help sell slippery flooring with a false sense of security, and tests only used in courtrooms after a catastrophic injury has occurred. The AFSA strives to stop slips before they happen.


